Enmi has invested in early-mid stage ventures for over 15 years, first as part of venture firms IDG Ventures and Boston Millennia Partners. Most recently, she invested as an angel in seed-stage digital health ventures.
Besides investing, Enmi has worked with operating companies of varying sizes anchored around consumer marketing. At NYTimes.com, Enmi focused on the revenue strategy of new digital products. That chapter highlighted the challenges that established companies must navigate amidst sectoral shifts - and how agile, focused startups can outpace even the biggest of head starts.
Thereafter, Enmi founded a consumer email startup called replyforall that served both users and brand marketers. That chapter proved a non-stop lesson in the paramount importance of a founder’s surgical focus and ability to let go of preconceived notions and roadmaps. Enmi also tinkered as a vendor of e-books to get versed in affiliate marketing, a powerful channel of scalable customer acquisition. With such grounding, Enmi works with founders to quickly identify success metrics relevant to both operations and investors.
Life events irreversibly broadened Enmi’s healthcare investment focus. Originally focused on wellness and fitness ventures as a healthcare angel, a car accident while pregnant spurred a hard shift. A protracted diagnostic odyssey and treatment for subsequent nerve pain crystallized the acute need for the entire healthcare value chain to be revamped. Starting Healthy Ventures is her answer for a call to arms to more expansively explore what healthcare should, and can, be. Enmi is committed to bringing empathetic ears and work-ready hands to fortify the entrepreneurs rising to this challenge.
Enmi graduated from Harvard University with an AB in Government and Wharton with an MBA with a concentration in Marketing.
We invest in infrastructural solutions that enable technologies to scale healthcare. These are often enterprise- and developer-facing products.
Broadly speaking, our investment criteria maps to the intersection among:
Management + Market size + Market readiness + Business model
Every company's early strengths are distributed differently among these buckets, but we like to see each one at least represented.
Another thing we look for is tight near-term focus and extensibility. This is when entrepreneurs have a tight plan for a clear solution to a painful problem AND know how executing against that will position it as a deeper platform with even more tentacles of value creation. There's great potential in healthcare for many trojan horses: plentiful pain points allow for several entry points and the system's tight ecoystem offer natural adjacencies.
We support our partner founders by serving as management-extenders. There are only so many hours in a day and only so many days of the year. We've built a platform to help cheat the clock and boost both their day-to-day capacity and also the company's overall runway.